After self-publishing UK or elsewhere, it becomes a liability for many writers to promote their books to popularize their works among the target audience who would feed on such content.
Despite patting your back for getting your book published, you might also feel an urge to find more buyers for your book.
While writing this book, you have not only invested your money by hiring a self-publishing agency or book illustration agency, but you have spent many sleepless nights finding more queues to develop these characters or spin the plots after so many re-does.
Here are some ideas to motivate more readers to buy your book—
Things to do before you start marketing
Before you plan to initiate the diverse omnichannel marketing DIY or with the help of a professional, you have to work on the book itself. Despite writing a gripping plot or spinning spine-chilling suspense- your focus will be on creative but beautiful book covers for the book. Make separate covers for hardcopies and eBooks to attract more readers in both the virtual and physical worlds.
Next, make sure that the book is pretty handy and easy to carry for readers. Working on the layout design is equally important as designing the covers as it also contributes to pulling the crowd.
Increase online presence
It has become essential to increase the online presence of your identity as an author as well as the book you have to sell. Start by launching your website and open social media accounts months before the book launch where you can keep sharing useful posters, illustrations, images and blurbs of the book. Directly communicate with your customers and ask them to leave a review after reading the book.
Launch a trailer of your book on a given date to make it more appealing to the target audience. Keep room for pre-booking when you have self-publishing options.
Pull the crowd with giveaways
Whether you have published a book previously or not, many self-publishing writers offer giveaways of mere tokens to the first hundred or five hundred buyers including signed copies.
Hire Amazon marketing consultants
Along with hiring an ebook cover creator, eBook conversion professional and cover designer, you can also hire an Amazon marketing consultant to provide genuine guidance to promote your book by reaching out to the target audience.
Invest in online advertisements
Investing in online advertisements such as PPC or Facebook advertisements can become an excellent vessel to aware more people about your new book and motivate them to click on the ads and reach out to the given link to buy the book.