As an author, as well as a reader, you must acknowledge the significance of book covers in a world where most readers buy books if they like the covers only! It is difficult to digest being an intellectual, yet the surveys are also unchallenging because, for the past several years, this concept has been a hard hitter when authors, especially when self-publishing, have to hire experts to create a creative book cover design with the hope of making the book more acceptable to the readers.
To separately design their covers, the writers often knock on the doors of eminent artists who can understand the idea of the book and can incorporate their individualistic concepts in colouring the cover. They will justly add the title and the author’s name by using the typography that will be trendy and lure the target audience.
Here, let’s focus on a couple of pointers discussing certain elements that a creative book cover design should have to push the sales—
Minimalistic designs
These days, the art of minimalism is found everywhere, from interior design to art. Even when you come forward to design creative book covers, the integration of minimalism will be visible among the artists as well. They will convince you about the growing trend and how they are leaving a deep impact on readers. Though the art of minimalism came from Japan, today it is globally accepted in almost every sphere by allowing people to understand the beauty in simplicity and what impact it can create in motivating them.
Therefore, instead of creating a clumsy cover design with random images or illustrations and giant typographies, give a thought to the minimal art to attract more present-day readers to buy your book. It helps with organic conversion, and it’s a proven fact.
Integration of vintage art, including pop art
Have you seen the cover designs of Vintage Penguin and similar brands? Despite using the term ‘vintage’, they are also incorporating the old elements of cover designs on the books to allure customers who are interested in grabbing those copies.
If your latest novel that you are about to self-publish is on the way to having a creative book cover, then discuss it with the artist beforehand, so they can start sketching the designs. Let them know about using the Art Deco theme or give the cover design a retro look with more vintage elements.
The rise of pop art is seen these days, and many illustrations are leaving no stone unturned when it comes to designing the cover designs with a vintage touch by putting the Victorian elegance, patterned borders, and whimsical graphics to imbibe the cover with an old-world charm.
Monochrome is ruling
The sophistication that is created with black and white is unmatchable. If the content or genre of your book supports creating a cover design in monochrome, then go for it. The pitch black border on white cover or vice versa creates a subtle yet aesthetically enriched creative book cover designs luring readers with exceptional choices, especially those loving gothic novels or thrillers to the core.
Even for sci-fi and literary dramas, monochrome cover designs are often used and have achieved success with a higher sales rate. So, strategically work with the marketing team that will also help you get fresh ideas in creating a better cover design that will instantly click to boost the sales rate of your book when that is your priority.
Illustrations
You might be thrilled to know how rapidly the illustrations are getting displayed on the covers, besides the inside stories. Creative illustrators are aware of the trend and thus support their clients by designing illustrations ideally crafted for book cover designs.
A few lines on a white backdrop become more creative, appealing and minimal at the same time. Let the illustrator get informed with some portions of your fiction or non-fiction, whatever is cooking in your head, so that they can include their ideas and etch some sketches for the cover designs.
The illustrations are also highly needed during your promotional services. The present time is witnessing some incredible ideas that make any post go viral, and thus, when you add thought-provoking illustrations on your page or on the PPC ad campaigns that you invest in to lure more buyers to your Amazon storefront account or whichever way you are selling the book online or offline.
Use creative illustrations created for the cover design or the eBook cover as well to drive more readers. Besides posting blurbs and blogs, launch a book trailer and make sure you keep advertising your book via illustrations or even by posting the cover designs- font, spiral and back to motivate more readers to finally purchase the book from your online seller account or the bookstore where you get a shelf to exhibit your newly launched book. Usually, self-publishers use Amazon and an online store initially to launch their books.