Among 3 million sellers showcasing over 350 billion variants of products, vying for your customer’s attention is a tough job, even as a writer, as many budding writers are self-publishing their books on Amazon and investing in branding and active marketing solutions to successfully establish their place.
Therefore, after availing diverse publishing services from ghostwriting to ebook conversion from a top London-based agency like Maple Publishers, you have to depend on strategic branding services and promotional activities through high-end Amazon advertising, Enhanced Brand Content, Amazon A+ content, infographics services, and many more.
Here, we are about to talk about the six immediate services that self-publishing writers on Amazon require to create brand value and increase sales at the world’s largest online marketplace—
Hire marketing experts for promotions
Whether you are a writer or any other seller, partnering with marketing experts will be rewarding as they will provide the best suggestions from the beginning. Considering the business model, the seller’s expectations and the budget, the consultants suggest to them the exact services they need for branding and promoting their seller accounts. As a new writer or already a published writer, your focus should be on establishing a brand with the ecommerce marketing experts. For instance, start by promoting the eBooks or audiobooks after you convert book to ebook with the marketing professionals.
They can even guide you with ideas on whether you should start with a storefront account in the first place if you are eager to create a strong brand reputation.
Opt for better branding solutions with Amazon Brand Registry
The seller consultants will suggest that you opt for the Amazon brand registry service in the first place to begin the journey of branding. Despite launching a storefront account, your step towards investing in Amazon Brand Registry will be rewarding as the marketing team, along with the account manager, will find it easier to optimise the books, whether eBook, audiobooks, paperbacks and other merchandise faster than other methods. They even find performing Amazon advertising more convenient if the brand is already registered with Amazon.
Sponsored ads by Amazon are mandatory
The sponsored ads by Amazon are mandatory to maintain the traffic flow and to give the potential customers the chance to add to the cart and buy the products instantly. Writers can enjoy the regular footfalls and increased sales rates with strategic advertising. Hire a reputed PPC agency just like you hire a book cover creator so that they can successfully conduct the best Amazon advertising services and help your book business get more visibility and acquire more long-term buyers.
Depend on Amazon A+ content to control ACOS costs
To reduce the advertising costs of ACOS, sellers are showing more interest in optimising their business with Amazon A+ content and A++ content. With professionally clicked photographs, the Enhanced Brand Content or Amazon A+ content is used to share relevant information about the books they have in store. Instead of making the content look promotional, the writers provide more accurate data about the eBooks, books and merchandise, whether used for infographics or product descriptions, to cater to the audience with the authentic information they want.
Optimising product listing & account management is essential
Amazon sellers need to hire experts to monitor their accounts to ensure a hassle-free shopping experience for the buyers. Opting for Amazon account management wherever the business is established is essential to remove bugs and any glitches to provide a 100% smoother book shopping experience to the Prime members or general shoppers.
With an FBA seller account, availing of Amazon listing optimisation is also important to manage the product listing availability. Experienced professionals know the importance of removing the unavailable or sold-out items from the listings and adding the available ones to reduce the bounce rate. Make sure you have the Buy Now option beside the book for a faster sales experience.
Work on influencer marketing & social media promotions
If you are well-versed with influencer marketing on various social media platforms, from Instagram to YouTube, you can find and connect with Book reviewers. Ask them to share a review of your book along with the sales link to enjoy more conversions. It might be a paid promotion, yet you can create a strong readers’ base with strategic influencer marketing.
Also, with the help of the ebook cover creator, you can create a trailer and some posters of the new book to promote them on Amazon and social media platforms.
As a writer, it’s your duty to post blogs on your website or share blurbs of the latest books to motivate more readers to hit the Buy Now button, whether on Kindle, Audiobook or Paperback option.
Professional marketers also optimise positive reviews to drive more potential buyers to the seller accounts and make it a successful venture.