Self-publishing authors face some anticipated challenges, as they often lack the support that traditional publishers provide to their writers. From finding a genuine self-publishing agency to planning the branding and promotional activities for the latest book, they must shoulder the maximum responsibility. To have the maximum control on the royalty and to enjoy creative freedom, you, as a writer, can opt for self-publishing and along with a dedicated illustrated book cover designer, cover designer, editor, and eBook conversion professional, you can successfully publish a book on Amazon or any other platform.
Here, we are about to drop some light on how professional book cover illustrators work collaboratively with the PPC professionals and other marketing experts working together to boost the sales of your newly launched book on Amazon or any other online platform.
The PPC or Pay-Per-Click advertising professionals understand the benefits of a direct connection with the book illustration artists who are also the poster makers or trailer makers of your book, besides creating the illustrations or cover illustrations for your book. Together, they can team up to create some game-changing advertisements to successfully bring in more leads.
Instead of doing nothing after publishing the eBook or printed copies on Amazon Direct Kindle publishing, collaborate with Amazon seller consultants for better branding and to push the sales of the newly launched book with effective marketing.
Let’s explore more about hiring a book illustrator who can work directly with the PPC and marketing team to boost the sales on Amazon—
What qualities should the book illustrators have before you hire them for marketing ventures?
Previous experience
It will be wonderful to find professional illustration artists for hire from an agency or online freelancing platforms who have prior experience working with immensely talented marketing professionals. Despite their talent for sketching cartoons or minimal arts, working in collaboration with a marketing professional will be an additional star that will be added to their career graph.
PPC campaigns need fresh copies of illustrations or posters used for promoting the newly designed books. Even for Amazon advertisements, the illustrators are widely welcomed by the self-publishing writers and their marketing teams. It’s teamwork that collaborated to achieve the aim of increasing the sales rate of the targeted books.
A serious taskmaster
The book cover illustrator that you have decided to hire must have a reputation for being sincere. This professional should be ready to go the extra mile where needed for the sake of branding or promotion of your book. If you have already asked for services like creating separate cover designs for both eBook and printed books, request that they create a poster as well.
Despite the Amazon SEO services, PPC advertising, influencer marketing or blogging, you, being the author of the newly published book, can promote the book by posting the posters on multiple social media walls to drive more potential customers towards your Amazon account to purchase the book.
Amiable to work with marketing teams
The illustrator, whether working for cover designs, illustrations or for marketing purposes, should be friendly. Offer the PPC and Amazon marketing professionals the ease of working with the illustrators for the best outcome.
Open for extra hours if needed
Sometimes, for work’s sake, the professionals have to give some extra effort, and they are also paid for that. Professionally skilled illustrators will surely be ready to work extra if needed and will create more illustrations if the strategy demands to promote the book successfully on Amazon and other platforms and make it a bestseller with strategic marketing.
Work in collaboration with the Amazon account manager
By having an account manager to keep an eye on the account or storefront account, you, as a seller, can focus more on your regular production and your overall business while the professionally qualified account manager takes a close look at the changes and maintenance required. You need to appoint an experienced account manager to provide the best Amazon account management services remotely. This service boosts the UI and UX of the business, and users find it immensely helpful to find high-quality product images and product descriptions.
Excellent knowledge of self-publishing marketing trends
It will be a plus if the book cover illustrators have prior knowledge about the self-publishing marketing trends. By reading the latest blogs and articles, along with other products available online, they must have kept themselves updated about the shifting trends and how fast the use of AI is improving the book cover designing and illustrations, along with improving the whole publishing liabilities.
The AI integration is also visible in branding and book promotions. Therefore, their knowledge about the data annotations, changing scenarios or PPC advertising and Amazon’s latest promotional queues will be easier for the marketing team to work with the illustrators.