Despite following the current self publishing UK trends to produce a desired book for your target audiences, when you choose to write and publish your book independently by using celebrated online platforms like Amazon, then you have to go an extra mile to explore new avenues to establish a successful career here.
This is the era of automation, and even the publishing industry is witnessing the massive domination of digitisation with the global acceptance of readers. Therefore, besides the books self publishing writers utilise online ecommerce spaces like Amazon to showcase their books, traditional publishers are also found creating their Storefront accounts to exhibit their books to connect with online buyers faster. This is the golden era of online shopping, where books are getting sold online faster than in bookstores.
Stay honest with your creativity and embrace marketing services to establish yourself as a self-publishing writer
Amid this incredible competition among self-published writers and bestselling established writers, you have to give a tough fight by staying unique with your art and presentation, while also portraying honesty in your book.
There are a couple of things that can also be done to drive more traffic organically to your seller account to boost the conversion rate and to reach the bestselling strata with time. You must know that any book these days becomes a bestseller first online with the eBook version before the physical copies hit the market.
Blogging, Amazon Branding, influencer marketing, PPC advertising, etc., are some of the viable practices to create your customer base despite the incredible self publishing services you have purchased from a reputed agency like Maple Publishers.
Check out some ideas in the following to create a successful career as a self-publishing writer on Amazon—
Creating a product that can even be a book and selling it on a globally acclaimed ecommerce platform like Amazon demands a hardcore strategy and the tenacity to confront various challenges. From developing a product to elevating it to a brand, you have to invest ample time and effort. Besides, focusing on creating a convincing product, your collaboration with an ecommerce agency is essential to avail of strategic Amazon seller management services.
These agencies are run by a team of efficient and highly skilled individuals with the confidence to help you establish a strong customer base on Amazon. Together with the ecommerce agency, you can successfully establish a product and make it a brand in due course of time.
Publish a book in printed, eBook & Audiobook versions
On the first lap, you have to come forward with a book idea. Along with the self publishing company, you have to publish the book. Make sure a marketing strategy is working right from the beginning so that later on, the Amazon marketing professionals can successfully meet with their expectations while applying multiple online campaigns to promote your book or even to establish your brand.
The book must have almost all the digital versions despite your ardent desire to launch a printed copy. This book should have all the materials to drive the potential readers to buy it soon after being impressed by the sample pages shared at the Kindle Store and Audible store on Amazon. The digitised version of books is being sold more these days to reduce the hassle of carrying the book or listening to it faster than reading it, with the massive growth of audiobooks.
From attractive book cover designs to gripping plot, the book that you have published on Kindle or any other platform should have the sellable elements and features to reach the bestselling category soon and create tough competition in the market.
Market testing
Before launching your new product on Amazon, testing its acceptability in the market is mandatory. Likewise, you can get to know the future of your product before investing a huge sum of money in Amazon product research and product optimisation services from an ecommerce agency. When selling a book after self-publishing, offer free samples of a few pages to grow interest among readers. You can also offer signed copies and gifts such as merchandise, with the first fifty copies to create a fast market hype.
PPC campaigns
Despite Amazon SEO and account management services, invest in PPC advertisements. Only strategically skilled ad persons understand the impact of PPC ad campaigns, even for Amazon books, to bring more leads faster than other digital marketing services do.
To reach out to more readers who can form a fan page for you and purchase your book soon after the release, create a social media account on Instagram, along with YouTube. Keep posting blogs and videos, including the book trailer or launch date, along with blurbs to create a ripple among interested readers.
Even when you are not writing a new book or in the process, keep in touch with your audience, as the competition is stronger to retain the success that you have achieved after so much hard work.