For some self-publishing writers, publishing their books is mostly an achievement and creative satisfaction they cherish. Fortunately, if their luck clicks, they grow popular among readers, and gradually, they feel the urge to write more and self-publish more along with a self-publishing company in London, UK, to retain the bestselling status.
However, many self-publishing writers, publish the book with their investment because they desire to sell more copies of their books. They want to earn profits and, above all, try to create their careers as popular writers by working with a genuine agency like Maple Publishing or any other self-publishing agency, ensuring comprehensive services under the same roof.
If you belong to the second category of writers then you have to create a strategy to increase the sales of your books then there are certain promotional activities that you need to know. Here are some ideas that you should be informed of when selling self-published books—
Classify your target audience
Knowing your customers is the first target of any established seller. Even marketing professionals undergo thorough research to define their target audience before designing promotional campaigns. For instance, if your book targets young readers then try Instagram, Facebook or Snapchat where Gen Z and many millennials spend most of their time.
Strategically create a blurb
Despite focusing on making creative book cover designs that help incredibly in campaigning on various channels, your target as the writer is also to make a nice blurb that will easily grab the attention of your target audience.
Create your marketing platforms
It is essential to establish your marketing platforms and you can start by creating your website to promote and showcase the books you have. Post everything about the upcoming self-publishing books including trailer videos, posters, blurbs and even certain illustrations if there are any.
Write blogs and post them on social media with useful hashtags. You can follow some cool marketing videos on YouTube or hire a professional to do the job on your behalf just like you look for book illustrators for hire or eBook converters or translators for a job.
Keep room for posting genuine book reviews from readers
Any successful professional or individual accepts honest criticism. You can also keep an option to let your readers post their honest opinions after reading the book or during the course of reading it. Instead of paid reviews, this genuine feedback from the readers will help you grow in the upcoming times and enhance your sales figures as well.